Wildcat Gin (from Whyte and Mackay) has launched a brand new gin – Wildcat Passion Gin.
To celebrate the launch, they are giving a bottle of its new zesty flavour to the first 500 people who donate to Sink The Pink’s Pink Noise project – a trust dedicated to funding LGBTQ+ creatives hit with the ongoing impact of COVID-19.
The first 500 people who pledge £15 or more to Pink Noise will receive a 70cl bottle of the new orange and passionfruit, full-strength, gin – the latest addition to Wildcat’s range, with an RSP of £26.
Wildcat believes our passions define who we are; allowing us to dust off the formalities of the 9 to 5 to be our true authentic selves. Whether you are a desk worker by day and a cabaret performer by night; an outspoken drag queen, or a secret singer in the shower, it’s all about you being you and taking pride in your passion.
The brand, therefore, decided to unleash their new Wildcat Passion gin during Pride season – not only to celebrate the LGBTQ+ community but to go further and support them at a time when there is a real threat to their livelihoods.
With funds donated, Pink Noise plans to commission new creative work in a variety of mediums, to reflect the diversity of talent throughout the community – including film, journalism, digital, art, theatre, live performances and many more.
Kenny Nicholson, Head of Modern Spirits at Whyte & Mackay, said: “Wildcat Gin is all about celebrating people and their passions – those who walk on the Wildcat side of life. Which is why, to coincide with the launch of our new Wildcat Passion, we wanted to pledge our support to our friends in the LGBTQ+ community and help them continue to be their fantastic selves during this time of unrest.
“Through joining forces with our long-time friends at Sink The Pink, we’re giving people the chance to support their favourite queer artists and raise a glass to everything they do to keep the UK’s queer nightlife alive. We look forward to enjoying a Wildcat Passion cocktail with you all soon.”
Glyn Fussell, Co-founder of Sink The Pink and Pink Noise, said: “Our community has seen almost a year of work cancelled and there is an urgent crisis amongst queer creatives right now. Pink Noise is a lifeline to those artists and individuals who are out of work and we are so thankful to our friends at Wildcat Gin for making this donation and helping us, help our community.”
Available exclusively at Tesco nationwide and on shelves now, with an ABV of 37.5%, Wildcat Passion is purrfectly served with lemonade or as a key ingredient for a Pornstar Martini.
The Wildcat Gin & Sink The Pink Passion Project is the latest collaboration between the two brands, after they worked together to liven up lockdown for fans, producing and streaming The BIG Sink The Pink Pub Quiz to households each week throughout April 2020.
Wildcat Passion is the latest addition to Wildcat Gin’s range, which also boasts Wildcat Gin and Wildcat Bramble, a blackberry-flavoured, full-strength gin. All flavours are available to buy now from Tesco stores across the UK.