If you do your shopping in Asda, then you might want to take look down the gin aisle, as you’ll be seeing something exciting and new!
The Stirling-based Boe Gin has gone from strength to strength and has now announced a major new national listing with ASDA supermarkets. This will see the award-winning Boe Violet Gin available on shelves in all ASDA stores across Scotland.
And that’s not all. Boe Passion Fruit will also be on shelves in over 30 stores around the country and these will join the already listed Boe Scottish Gin which has been available in ASDA since 2009.
Director of Boe Gin, Graham Coull said: “This year has already been a massive success for us, and adding ASDA to our portfolio of listings really helps to grow our presence in stores and shows our continued hard work to maintain our position at the forefront of the flavoured gin market.”
“Since we launched our original Scottish Gin in ASDA stores 10 years ago, they have been a great supporter and ambassador for the brand. We have gone from strength to strength, with the announcement of our financial results and our national listings – we’re celebrating a phenomenal
year for Boe.”