Never a brand that follows the herd, when it came to allocating the Inshriach Gin marketing budget, the distillery team decided to something a little different.
Walter Micklethwait explains:
We could have spent every weekend travelling to Gin events, but instead we decided to blow our entire years marketing budget by inviting everyone to a great big party…
And so, plans were put in place for GinJazz, as a weekend of gin, jazz, funk and fine dining in the heart of the Cairngorms.
Held at Inshraich Distillery (came to fame by winning Channel 4s Shed of the Year in 2015) as well as in the gardens and grounds of Inshriach House, GinJazz is set to be two days of frivolity with great music and even better fayre!
And we’re certain this will be an event like no other. Inshriach Distillery has been quietly evolving and now not only produces and bottles a range of gins but has forged a reputation for irreverent open days, not taking itself very seriously and showing a lot of people a good time.
They’re no strangers to holding fabulous festivals. Between 2009 and 2013 (the years before Gin production) Inshriach hosted the Insider, a tiny yet beautiful and lovingly peculiar music festival.
In the 5 years since that, Walter and the team have built a distillery, a
bottling room, lots of furniture, sets and stages… and a family.
So, what can we expect from GinJazz?
Doors open from 4.30 on Friday Doors on Friday 12th July for campers and the Farmyard Party commences! Music kicks off between 5.30 and 6 with the Tenement Jazz Band’s brilliant take on traditional New Orleans Jazz. Then for a change of pace, festival-goers will enjoy the powerhouse of funk that is Bohemian Monk Machine.
From then until close at 11.30 a bespoke Gingery Jazzy set from DJ Dolphin Boy will entertain the crowds.
Plus Coffees from Bonnie Mountain Coffee Land-Rover, wood-fired pizzas from The Bothy, East Saltoun and a fundraising barbecue in support of Fire and Peace Recovery with Nature.
Oh, and cocktails from Inshriach Gin, beers from Cairngorm Brewery and others and tours of the Inshriach distillery.
Children are welcome but as this is a working farm, no dogs are allowed on the site.
Then on Saturday 15th The Full GinJazz will take place.
Breakfast of Charles Aznavour, coffee and croissants from Bonnie
Mountain will be available or campers and if you fancy a sauna and a swim in the spey that’s fine.
On Saturday there are 2 stages running, in the farmyard withDaveBeMac, Katherine Ward, Tamzene, The Red Hot Rhythm Makers and DJ Karawane. On the main stage will be the Great Glen Swing Band, Brass Gumbo,
Fat Suit, Swampfog and DJ Astrojazz.
Also on Saturday is the many-coursed Wild Rover Feast taking place on the lawn priced at £40 per person.
The menu is yet to be finalised but they have been rearing and growing and tending all the ingredients for a year, so expect something special!
So if you love the thought of awesome music, great gin and fantastic food all packed into a weekend in one of the most stunning spots in the country, don’t hesitate to book your tickets for GinJazz here.