‘Reel’ community spirit as The Shetland Distillery Company launches new gin

We all need something to raise our spirits during this difficult time, and this exciting new gin – named Hubbelskyu – from The Shetland Distillery Company looks set to do just that.  

Hubbelskyu – Shetland Dialect for uproar – has been created in collaboration with the Shetland Folk Festival Committee. The Shetland Distillery company had created Hubbelskyu to mark the 2020 Shetland Folk Festival, which would have been their 40th event.

With the festival now rescheduled to 2021, The Shetland Distillery has made the decision to continue with the launch of the gin, allowing those planning to attend as well as acts and the committee members, to enjoy a taste of the festival from the comfort of their own home. 

Each of the 500 bottles available has been hand-numbered and labelled by the hard-working team at the Saxa Vord Distillery. It had always been the plan to donate £1 from bottle sold, and this will go to the hardworking voluntary committee to help towards the cancellation costs of this year’s festival and the future funding costs of the 2021 festival.

“The Shetland Folk Festival is delighted to be working with Shetland Reel this year and to have a special edition gin – Hubbelskyu (meaning uproar in Shetlandic). As a bunch of avid gin fans, the festival committee can confirm that the new gin is absolutely scrumptious, we love it!,” said Louise Johnson from the Shetland Folk Festival Committee. 

The main botanicals used to create this gin were juniper, coriander, orange & lemon peel and Bladder Wrack seaweed – which is used in their award-winning Ocean Sent Gin. The gin was settled in a sherry cask and has been bottled at 40% abv to celebrate the 40 years.

It is a gin inspired by the sea as it crashes into Shetland, by travel as the many visitors trek north to the most far-flung folk festival in the UK, and by a sweetness to celebrate the friends that are re-united and new ones by the wonderful music.  

This unique new release is now available to buy on the Shetland Reel website

The Shetland Distillery company are encouraging everyone who is enjoying Hubbelskyu at home to share their musical talents across social media channels, using the hashtag #areelgoodtune. 

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